Uber, the world’s largest personal mobility company, on Monday announced a key partnership with The International Cricket Council, as the official sponsor of the ICC Men’s World Cup 2019. The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the Men’s Cricket World Cup, one of the most watched sporting events, which will be played in England and Wales from 30 May to 14 July with an estimated global viewing audience of 1.5 billion.
Uber’s campaign ‘This World Cup, Every Fan Wins’ aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem - Way-O, Way-O. The anthem is sung by acclaimed artists across five participating countries and will give ardent fans a signature song to cheer on and celebrate the sport. Uber will fly down hundreds of driver partners as well as riders to the Men’s Cricket World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament.
Last year, in line with the company’s initiative to empower girls and women around the world, Uber supported the first ever standalone ICC Women’s T20 World Cup in the West Indies. As a part of this partnership, Uber rolled out the #JerseyKnowsNoGender campaign in collaboration with sports personalities from different fields to encourage women’s participation in sports and to also generate support for the T20 Championship.